Trademark

Definition:

A registered distinctive name, image, and/or logo that represents a product, and which is generally found on the product itself, and the packaging. Use of the trademark is controlled by the trademark owner, who has legal protections at both national and international levels.

Examples:

The Macintosh trademark is the image of an apple with a bite taken out of it.

The process of securing a trademark can be a lengthy one, because all applications go through the same government agency.