Return on Investment (ROI)

Definition:

Net value of a specific asset divided by the amount of capital invested in that asset. ROI is also a general way of referring to the overall value of any effort or campaign, in the sense of whether or not the effort was “worth it.”

Examples:

The ad campaign cost over two thousand dollars but generated only five hundred dollars in new sales, so there was not a good return on investment.

The budget office spent two months studying the return on investment figures from similar projects before sending their recommendations to the Board.