Integrity

Definition:

Adherence to a set of professional values, where a person (or corporation) tells the truth, keeps their promises, and treats others fairly. See also: Ethics.

Examples:

The integrity of the tobacco industry has been seriously questioned over the past couple decades.

Trina used to work for the city’s leading legal firm, but her personal integrity was challenged by the types of clients they accepted, and she moved into the charitable defense field.