Churning

Definition:

In sales, the practice of getting consumers to purchase more than they need to, or unnecessary sales made solely to generate income. Can also refer to the general turnover in a client base.

Examples:

Although they’re cheaper, none of that company’s products are designed to last more than six months, and this product churning means that customers don’t get a good deal after all.

The two brokers made millions of dollars through their habit of churning sales to each other so that they could continue to collect commissions.