B2B

Definition:

“Business-to-business”. This refers to an exchange between businesses, where one business is the “customer”. Frequently used in association with e-commerce and advertising, when targeting businesses as opposed to consumers.

Examples:

That office furniture company specializes in business-to-business sales, and they do not offer products to the general public.

The company’s B2B advertising has proven to be very effective, with an increase of fifty percent in sales over the past two years.